HEI Topics

HEI Topics - subjects and issues affecting the print media industry in the future

Being successful means to deal with subjects and issues affecting the print media industry in the future. What is the industry concentrating on? What requirements and needs do our customers have? How can we develop further?

The market shows us which key topics are vital for our customers' successful corporate identity. They form our HEI Topics - environment (HEI Eco), people (HEI School), productivity (HEI Productivity), quality (HEI Quality), transparency (HEI Transparency), marketing (HEI Return), and added value (HEI END). These success elements establish the core statements of the current Heidelberg campaign - the HEI Campaign.

The concept behind the HEI Campaign exclusively works with the Heidelberg brand name. The word "HIGH" is being replaced by HEI - the first three letters of the Heidelberg name - and represents the high expectations and requirements of our customers, which we aim to meet to maintain our successful market position.

These themes were created in cooperation with Frankfurt-am-Main-based communication agency Scheufele Hesse Eigler.