Stahlfolder Flexomailer from Heidelberg Uses Inkjet and Read-to-Print Technology to Produce Double-Sided Personalized Mailings
11/17/2011
- Added value for mailing campaigns: 100% content control for maximum target group accuracy
- Stahlfolder Flexomailer impresses with simple and cost-effective sheet processing
At the Postpress Commercial Information Days in Leipzig,
Heidelberger Druckmaschinen AG (Heidelberg) is joining forces with
its partners Kodak and Popp Maschinenbau to showcase a special
configuration of the Stahlfolder Flexomailer mailing system. This
system uses Kodak inkjet print heads to print personalized content
on both sides of the sheet by turning it between the print heads
using an innovative perfecting module from Popp. With this
"read-to-print" technology, an integrated camera system uses a QR
code to read the information - e.g. the recipient's address -
printed on the front side before starting to print on the reverse,
thereby controlling the text selection for the next print head.
This ensures that the inkjet imprint on the reverse side precisely
matches the content on the front. This technology is key to
ensuring optimum target group accuracy and consistency for direct
mailing jobs.
It enables users to meet the increasing trend towards ever more target group-specific mailing campaigns and to generate added value. Examples of such mailing campaigns include sealed and addressed direct mailings with personalized content for use in customer promotions, membership mailings, and sales promotions. The major benefit of the Stahlfolder Flexomailer system is its ability to process sheets easily and cost-effectively. In contrast to web printing systems, a sheet-based system is much faster to set up, thereby making it ideal for shorter print runs. Overall, the combination of offset and digital printing produces high-quality and eye-catching mailings that address recipients directly and in a multiple of ways. The sky's the limit as far as individual ideas and creativity are concerned, delivering a variety that is only possible by combining the two print processes.
Heidelberg has been working successfully with mailing specialists Popp and Kodak for several years. "Our customers benefit from the best possible machine components for complex mailing systems, and we provide the security of an end-to-end, tried-and-tested complete solution," explains Thomas Krischke, Head of Postpress Commercial at Heidelberg. Extensive experience in a wide range of mailing applications also provides a platform for developing complex specialist applications, since the "building blocks" available from the mailing partners can be combined to produce a broad spectrum of customer-specific configurations.
Greater customer benefits through sophisticated technologies
The machine components of Heidelberg and Popp use the same control system. As a result, the entire machine network can be operated from start to finish with standardized control technology. During operation, this means, for example, that the pallet feeder can be started from any mailing station to guide sheets through the individual stations during setup. This saves the operator considerable legwork.
The Prosper S 10 inkjet print heads from Kodak operate in stream inkjet mode. This means that the print head continuously generates small drops of inks that can be deflected by means of a timed stream of air. This technology boasts a higher printing speed and a consistently sharp print image. The perfecting module from Popp turns the sheet in the Flexomailer so that the reverse side can be printed from above using the inkjet print heads. At the same time, the direction of the sheet is also changed by 90 degrees, which reduces the system's footprint. A further advantage of the perfecting device is that, in many cases, multiple-ups require fewer print heads, because the repeats can be printed one after the other with just a single print head.
Figure 1:
The Stahlfolder Flexomailer combines mailing components from Popp and inkjet technology from Kodak. This enables users to meet the increasing trend towards ever more target group-specific mailing campaigns and to generate added value.
Images and further company information are available in the press portal of Heidelberger Druckmaschinen AG at www.heidelberg.com.
About Kodak:
Kodak is one of the world's leading producers of innovations for the imaging market. In addition to its traditional association with photography, Kodak has also long been a leading supplier of production solutions for printed graphic communication. Production solutions from Kodak are used in advertising and commercial printing, publishing (books, magazines, newspapers, etc,), packaging printing, and in transaction, direct mailing, and data center printing.
Highly productive inkjet technologies from Kodak are revolutionizing the options for completely variable printing in terms of quality, productivity, and cost-effectiveness.
The high-speed inkjet systems of the Kodak Versamark VL series have been setting standards in high-volume, full-color document printing for years. The Kodak Prosper presses, which use Kodak stream inkjet technology, are setting completely new benchmarks for quality and cost-effectiveness in high-performance inkjet printing. And the imprinting systems in the Kodak Prosper S series, which can be mounted on presses and finishing lines, enable variable content to be integrated in static print products at speeds of up to 600 m/min.
Further information:
In Germany:
Kodak GmbH
Hedelfinger Strasse 60
70327 Stuttgart
www.graphics.kodak.com
Tel.: +49 (0)711 406-2610
About Popp Maschinenbau GmbH:
Founded in 1993, the company initially produced customized machines for packaging technology. Helmut Popp has been the sole owner of Popp Maschinenbau GmbH since 1998. Today, Popp is a mechanical engineering company specializing in development services for the construction of standard and customized equipment for paper finishing and packaging technology. Customers of Popp include print shops, bookbinders, lettershops, photo labs, packaging companies, authorities, banks, mechanical engineering companies, paper and packaging technology dealers, insurance companies, and the investment and consumer goods sectors.
Further information:
Popp Maschinenbau GmbH
Wittauer Strasse 8
74564 Crailsheim
Germany
info@popp-maschinenbau.de
Tel.: +49 (0)7951 29 60 96-0
Fax +49 (0)7951 42 96 7
About Heidelberg
Heidelberger Druckmaschinen AG (Heidelberg) is the world's leading solution provider in the print media industry. All over the world, the name Heidelberg is synonymous with state-of-the art technology, top quality, and closeness to the customer. The company's core business covers the whole value-added and process chain with equipment, services, and consumables for sheetfed offset printing and digital print solutions. In fiscal year 2010/2011 the company achieved sales of EUR 2.629 billion and had a global workforce of around 16,000.
Further information:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069
E-mail: hilde.weisser@heidelberg.com
It enables users to meet the increasing trend towards ever more target group-specific mailing campaigns and to generate added value. Examples of such mailing campaigns include sealed and addressed direct mailings with personalized content for use in customer promotions, membership mailings, and sales promotions. The major benefit of the Stahlfolder Flexomailer system is its ability to process sheets easily and cost-effectively. In contrast to web printing systems, a sheet-based system is much faster to set up, thereby making it ideal for shorter print runs. Overall, the combination of offset and digital printing produces high-quality and eye-catching mailings that address recipients directly and in a multiple of ways. The sky's the limit as far as individual ideas and creativity are concerned, delivering a variety that is only possible by combining the two print processes.
Heidelberg has been working successfully with mailing specialists Popp and Kodak for several years. "Our customers benefit from the best possible machine components for complex mailing systems, and we provide the security of an end-to-end, tried-and-tested complete solution," explains Thomas Krischke, Head of Postpress Commercial at Heidelberg. Extensive experience in a wide range of mailing applications also provides a platform for developing complex specialist applications, since the "building blocks" available from the mailing partners can be combined to produce a broad spectrum of customer-specific configurations.
Greater customer benefits through sophisticated technologies
The machine components of Heidelberg and Popp use the same control system. As a result, the entire machine network can be operated from start to finish with standardized control technology. During operation, this means, for example, that the pallet feeder can be started from any mailing station to guide sheets through the individual stations during setup. This saves the operator considerable legwork.
The Prosper S 10 inkjet print heads from Kodak operate in stream inkjet mode. This means that the print head continuously generates small drops of inks that can be deflected by means of a timed stream of air. This technology boasts a higher printing speed and a consistently sharp print image. The perfecting module from Popp turns the sheet in the Flexomailer so that the reverse side can be printed from above using the inkjet print heads. At the same time, the direction of the sheet is also changed by 90 degrees, which reduces the system's footprint. A further advantage of the perfecting device is that, in many cases, multiple-ups require fewer print heads, because the repeats can be printed one after the other with just a single print head.
Figure 1:
The Stahlfolder Flexomailer combines mailing components from Popp and inkjet technology from Kodak. This enables users to meet the increasing trend towards ever more target group-specific mailing campaigns and to generate added value.
Images and further company information are available in the press portal of Heidelberger Druckmaschinen AG at www.heidelberg.com.
About Kodak:
Kodak is one of the world's leading producers of innovations for the imaging market. In addition to its traditional association with photography, Kodak has also long been a leading supplier of production solutions for printed graphic communication. Production solutions from Kodak are used in advertising and commercial printing, publishing (books, magazines, newspapers, etc,), packaging printing, and in transaction, direct mailing, and data center printing.
Highly productive inkjet technologies from Kodak are revolutionizing the options for completely variable printing in terms of quality, productivity, and cost-effectiveness.
The high-speed inkjet systems of the Kodak Versamark VL series have been setting standards in high-volume, full-color document printing for years. The Kodak Prosper presses, which use Kodak stream inkjet technology, are setting completely new benchmarks for quality and cost-effectiveness in high-performance inkjet printing. And the imprinting systems in the Kodak Prosper S series, which can be mounted on presses and finishing lines, enable variable content to be integrated in static print products at speeds of up to 600 m/min.
Further information:
In Germany:
Kodak GmbH
Hedelfinger Strasse 60
70327 Stuttgart
www.graphics.kodak.com
Tel.: +49 (0)711 406-2610
About Popp Maschinenbau GmbH:
Founded in 1993, the company initially produced customized machines for packaging technology. Helmut Popp has been the sole owner of Popp Maschinenbau GmbH since 1998. Today, Popp is a mechanical engineering company specializing in development services for the construction of standard and customized equipment for paper finishing and packaging technology. Customers of Popp include print shops, bookbinders, lettershops, photo labs, packaging companies, authorities, banks, mechanical engineering companies, paper and packaging technology dealers, insurance companies, and the investment and consumer goods sectors.
Further information:
Popp Maschinenbau GmbH
Wittauer Strasse 8
74564 Crailsheim
Germany
info@popp-maschinenbau.de
Tel.: +49 (0)7951 29 60 96-0
Fax +49 (0)7951 42 96 7
About Heidelberg
Heidelberger Druckmaschinen AG (Heidelberg) is the world's leading solution provider in the print media industry. All over the world, the name Heidelberg is synonymous with state-of-the art technology, top quality, and closeness to the customer. The company's core business covers the whole value-added and process chain with equipment, services, and consumables for sheetfed offset printing and digital print solutions. In fiscal year 2010/2011 the company achieved sales of EUR 2.629 billion and had a global workforce of around 16,000.
Further information:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069
E-mail: hilde.weisser@heidelberg.com
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