At drupa 2008 in Düsseldorf, Germany, the world's largest
trade show devoted to printing technology from May 29 to June 11,
Heidelberger Druckmaschinen AG (Heidelberg) will be presenting a
trade show program, consisting of tours, lectures and excursions
for marketing professionals, creatives, production managers and
purchasers.
Participants receive an overview of print innovations and
their use for the brand and company communication: Why is the
medium of print an indispensable element of effective brand and
corporate communication? How can companies use special applications
to design their print products to be even more successful?
Print Buyers & Marketing Professionals can register
online at
www.drupa-heidelberg.com.
Program overview
HEI Light Tour:
Directly at the presses at the exhibition halls Heidelberg
will be explaining innovations and solutions for print
buyers - from special applications to Prinect software for
cross-linking print buyers and print shops.
Tour Dates:
German: May 29 and June 2, 6 + 10 at 2.30
p.m.
English: May 31 and June 4 + 8 at 2.30 p.m.
"Brands, Print & Rock 'n' Roll" Tour:
The ultimate live print show in Gelsenkirchen at "GT
Trendhouse 42". Heidelberg will be amplifying the limits of
print technology and will pitch security printing and special
effects in premium print.
Tour Dates:
German: May 29, June 2-6 and June 10 + 11 at 10.00 a.m. -
2.00 p.m.
English: May 29 + 30, June 2-6 and June 10 + 11 at 1.00 p.m.
- 5.00 p.m.
Packaging Day at the "drupa cube":
The "drupa cube" is a meeting location offered by
the trade fair to print buyers. Speakers of the Heidelberger
Druckmaschinen AG as well as other experts will be welcoming Print
Buyers & Marketing Professionals to lectures and discussions
about topics such as "Marketing and Packaging" as well as
"Brand Protection".
Date:
June 9, 2008, all day (only in German).
Print Buyer Information desk:
Every day during the show you can receive detailed
information from the Print Media Academy on the role of print in
brand and company communication in the "Information &
Business Center" in Hall 1.
Contact:
pma-info@heidelberg.com
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 69
E-mail:
matthias.hartung@heidelberg.com