Five Heidelberg Application Centers and 60 Applications at drupa

Focus on productivity benefits in the end product

Unique among exhibitors at drupa 2004, Heidelberger Druckmaschinen AG (Heidelberg) will showcase the full spectrum of print products that can be realized with Heidelberg solutions, such as brochures, flyers, packaging, magazines and much more, at special Application Centers. Every one of the five market segments Industrial Commercial Printing, Commercial Printing, Packaging Printing, Variable Data Printing and Web Offset Printing has its own devoted Application Center. Here, Heidelberg staff will demonstrate typical printing jobs for each of these areas, created in various workflows, machine configurations and production stages, for customers and other interested visitors.

The Application Centers will give visitors to the trade show the opportunity to see for themselves the performance capabilities of the Heidelberg solutions with regard to efficient production and high quality end products. "This will demonstrate to our customers how a needs-oriented, powerful printshop workflow can yield advances in productivity and cost savings," says Dr. Klaus Spiegel, Member of the Management Board and responsible for products and marketing.

The Application Centers will also serve as forums for discussions with customers and visitors interested in application-related topics in special segments. Visitors can expect to gain a comprehensive overview of the relevant segment and learn practical details about the various production steps within a workflow and the latest technology in the particular segment.

Examples of drupa job demonstrations and the associated workflow


Industrial Print Solutions
AUDI brochure

Prepress
Workflow: Prinect Printready System
Imaging: Heidelberg Thermal CTP
Plate: Kodak Polychrome Electra
Excel

Press
Cover:
Speedmaster CD 102-5+L
(4/4+L in two passes)
Stock: Sappi, Magno Star
Ink: Huber Group
Aqueous Coating: Huber Group

Content:
Speedmaster SM 74-8-P
(8 pages 4/4)
Speedmaster SM 102-10-P
(16 pages 4/4; coated on both
sides with Heidelberg Modular
Coating System)
Stock: Sappi, Magno Star
Ink: Huber Group
Aqueous Coating: Huber Group
(16 pages)

Postpress
Cutting: Cutting System POLAR 137
Folding: Stahlfolder KH 78
Stitching: Stitchmaster ST 400


Commercial Print Solutions
Illustrated address book

Prepress
Workflow: Prinect Printready System
Imaging: Prosetter 74
Plate: Saphira Violet Polymer

Press
Cover
Printmaster PM 52-4-P
4/4 in two passes)
Stock: Sappi, Hanno Art silk
Ink: Sun Chemical, Ecolith

Content
Signature 1+2: Speedmaster SM 52 -
each 4/4 in one pass)
Signatur 3+4: Printmaster PM 52-4 -
each 4/4 in two passes)
Stock: Sappi, Hanno Art silk
Ink: Sun Chemical, Ecolith

Postpress
Folding: Stahlfolder KH 56
Stitching: Stitchmaster ST 100


Packaging Print Solutions
UNOX soup package

Prepress
Workflow: Prinect Printready System
Imaging: Heidelberg Thermal CTP
Plate: Kodak Polychrome
Electra Excel

Press
Speedmaster XL 105-6+L
(6/0+L)
Stock: Cascades, Serviboard
Ink: BASF Printing Systems,
Novaart
Aqueous Coating: Altana Coating /
Terra Lacke, G9/656 Speed

Postpress
Die cutting: Dymatrix 106 CSB
Folding carton gluing: Diana Pro 114

Similarly, a total of over 60 printing jobs and finished print products will be showcased together with the associated workflow in all five Application Centers.

Image:
One print job out of over 60: The illustrated address book: "Personalities"

For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail: matthias.hartung@heidelberg.com