Heidelberg Speedmaster CX 102 Celebrates German Premiere at the Dusseldorf Site's Open House
06/16/2010
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IPEX innovations on show
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Expanded service portfolio to boost customer
competitiveness
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Panel discussion on "Challenges and Success Criteria for the
Print Media Industry in Germany"
Around 2,000 visitors came to the Open House held by Heidelberger
Druckmaschinen Vertrieb Deutschland GmbH (HDD) under the slogan
"HEI Lights 2010". The event took place at the Dusseldorf site
between June 10 and 12, 2010. The Open House showcased the
company's key trade show innovations from IPEX 2010 in the
U.K., including the German debut of the new Speedmaster CX 102.
Designed for industrial offset printing with a production speed of
16,500 sheets per hour, this press celebrated its world premiere at
IPEX 2010. Lying between the Speedmaster SM 102/CD 102 and the
Speedmaster XL 105, the Speedmaster CX 102 is aimed at both
commercial and packaging printers. The sales launch coincided with
the trade show and was a resounding success, with Heidelberg
quickly selling 15 presses featuring some 100 printing units to
customers from around the world. The Open House event brought
further orders for the Speedmaster CX 102.
The Dusseldorf site also showcased other innovations from IPEX,
such as the Speedmaster SM 52 Anicolor with space-saving short
delivery for the new coating unit, and a version of the indexed
cold foil system FoilStar that makes surface finishing even more
cost-effective. The Prinect print shop workflow also had a strong
presence at the event, and included the very latest functions
unveiled at IPEX. Another highlight was the new Prinect Image
Control that delivers far higher resolution for spectral image
measure-ment, offers enhanced ease of operation, and has been
technologically completely redesigned. "We want these new technical
solutions to capture the imagination of our customers, and for our
extended service portfolio to help them overcome these rather
difficult times," explained Karl Saueressig, Head of the West sales
region. There are positive developments on the market - also in the
German economy - and the volume of incoming orders at Heidelberg is
increasing. At IPEX 2010, Heidelberg received numerous orders for
equipment and services from all over the world and in all market
segments, including more than 900 printing units in all formats and
over 90 postpress machines. The sales concluded at the Open House
event in Dusseldorf confirmed this positive trend.
In addition to machine demonstrations, visitors to the Open
House in Dusseldorf also attended presentations on inline
finishing, investment financing, and successful corporate
governance. The event program was rounded off by a range of
offerings, such as a Speedmaster SM 52 or Speedmaster SM 74
complete with Prinect Axis Control at an attractive special price.
Combined with the standard system for color measurement and
control, the Speedmaster SM 52 and SM 74 make a good team for
effective quality assurance. With Prinect Axis Control, the press
inks up faster, and less waste is produced during makeready. That
in turn brings benefits for the environment.
Expanded service portfolio to boost customer competitiveness
Heidelberg has combined all its services in a dedicated
division in order to boost the competitiveness of print shops. This
illustrates its commitment to becoming a service company for the
entire print media industry. "Among other things, the portfolio
aims to deliver higher productivity and round-the-clock press
availability in print shops, in addition to ensuring eco-friendly
production," explained Temur Karbassioun, Senior Vice President
Systemservice at HDD. The portfolio serves the entire value-added
chain of Heidelberg customers and covers the full lifecycle of the
equipment. The service offering is divided into two categories.
Technology services keep machinery operating smoothly. This
category includes service agreements such as Heidelberg
Systemservice36Plus and the Partner Program, on-site repairs and
troubleshooting, Original Heidelberg Service Parts, and Remote
Services. Productivity services help customers unlock additional
potential using consultancy services, Print Color Management, and
production monitoring and certification.
Heidelberg boasts the most efficient service and logistics
network in the industry worldwide, with around 4,000 service staff
at 250 branch offices in 170 countries. In Germany, a total of 600
service specialists are on hand to deal with customers' needs.
Panel discussion on "Challenges and Success Criteria for the
Print Media Industry in Germany"
On the evening of the first day of the Open House, a panel
discussion was held on the subject of "Challenges and Success
Criteria for the Print Media Industry in Germany". The discussion
was chaired by Prof. Heinz-Reiner Treichel from the University of
Wuppertal. The participants were Oliver Curdt, Manager Director of
the Print and Media Association in North Rhine-Westphalia; Peter
Dieckmann, Deputy Chairman of the Management Board of VR-Leasing
AG; Frank Eigler, Managing Director of Eigler & Hermann Design
and agency Scheufele, Hesse, Eigler; Rüdiger Maass, Managing
Director of the Fachverband Medienproduktioner (association of
media production specialists); and Bernhard Schreier, CEO of
Heidelberg. The experts agreed that the print media industry must
position itself strategically on the market and invest more heavily
in marketing and employee training. The important thing is to
ensure that the quality and added value of print is marketed
properly using cross-media applications and eye-catching finishes,
for example. "Everything that can go online will go online. And if
it makes sense to print something, then it will continue to be
printed in future," said Bernhard Schreier. The key factors are
quality, deadline, price and orientation to the specific target
group. It is specialized print shops that will prove successful in
the future. "There is a future for print and we want to make sure
that our customers can make money doing what they do," concluded
Schreier.
Figure 1:
The Speedmaster CX 102 celebrated its German premiere at the
Open House event at the Dusseldorf site. The management team of
Heidelberg was delighted by the positive customer feedback and the
orders for further Speedmaster CX 102 (from left to right):
Reinhold Hanske, Head of Product Management at Heidelberger
Druckmaschinen Vertrieb Deutschland GmbH; CEO Bernhard Schreier;
Karl Saueressig, Head of Region West; and Temur Karbassioun, Senior
Vice President Systemservice.
Figure 2:
The Open House in Dusseldorf was the site of many interesting
discussions about the Prinect print shop workflow.
Figure 3:
At the Open House event at the Dusseldorf site, experts
discussed the topic of "Challenges and Success Criteria for the
Print Media Industry in Germany" (from left to right): Rüdiger
Maass, Fachverband Medienproduktioner; Frank Eigler, Eigler &
Hermann Design and Scheufele, Hesse, Eigler; Peter Dieckmann,
VR-Leasing AG; Professor Heinz-Reiner Treichel, University of
Wuppertal (Chair); Oliver Curdt, Print and Media Association in
North Rhine-Westphalia; and Bernhard Schreier, CEO of Heidelberger
Druckmaschinen AG.
Figure 4:
The Open House and panel discussion in Dusseldorf proved
very popular.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Hilde Weisser
Phone: +49 (0)6221 92 5066
Fax: +49 (0)6221 92 5069
E-mail:
hilde.weisser@heidelberg.com
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