It is not by chance that the term "differentiation," which derives
from the natural world, has also come to be applied in the world of
business. Survival and growth are key in both areas. Those who
succeed in setting themselves apart from the competition
undoubtedly improve their chances of survival.
The latest issue of the customer magazine published by
Heidelberger Druckmaschinen AG (Heidelberg) shows that this
"survival of the fittest" mentality also applies to the printing
industry. Heidelberg News trains the spotlight on Pinsker Druck und
Medien GmbH to show how a family is using exceptional print
products to transform their long-standing commercial printing
business into one of the most successful print shops in southern
Germany. Daniela and Robert Klampfer, a husband and wife team from
Austria, describe how a Heidelberg consulting project helped merge
two faltering print shops to form the Klampfer Group, which is now
bucking the general market trend to record growth. And Paul van
Marle from the Netherlands explains how his company Grafische
Bedrijven is using a new Speedmaster SM 52 Anicolor UV press to
attract new customers - in the commercial printing sector and
beyond.
The magazine also gives an insight into the highly efficient
finishing options available with the Speedmaster XL 75 and XL 105
LPL and asks Saphira users on three continents what they think
about Heidelberg consumables. It also focuses on "1-TAG" - a kind
of combination lock comprising copper threads and a corresponding
QR code that offers innovative protection against product piracy.
Last but not least, this issue of Heidelberg News also sheds
light on the fascinating art of pop-up books and offers its own
special treat - a printed LP above the image of a record player
that looks deceptively real thanks to the special UV coating
"Cristala".
Issue 272 of Heidelberg News is available now. Copies for
your own use can be downloaded from
www.heidelberg-news.com
or requested by e-mailing
Heidelberg.News@heidelberg.com
or faxing +49 (0)62 21 - 92 - 50 42.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Dirk Henrich
Phone: +49 (0)6221 92 5910
Fax: +49 (0)6221 92 5069
E-mail:
dirk.henrich@heidelberg.com